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The Cost of Looking Good: Why Accountability Theatre Always Fails

Stewardship Brief

Issue #5

When institutions come under fire, they rarely deny everything. More often, they make a show of action. They order reviews. They bring in advisers. They launch new programs.

These steps can signal genuine intent or create the appearance of reform without real change.

The 25-year UK Post Office ongoing scandal illustrates this vividly.

Over the last few months, we’ve seen truth ignored, silence enforced, leaders choosing themselves over those they served, and systems rewarding those who looked away. Now let’s see what happens when institutions face scrutiny.

In 2012, the Post Office hired Second Sight to investigate. Their findings confirmed what sub-postmasters had been saying: Horizon had serious flaws. But the Post Office ended the investigation before the final report could be published.

Inside Fujitsu, a key Horizon contractor, cultural change efforts came and went. Leaders in charge didn’t stay long. They left when their work uncovered uncomfortable truths. Other efforts stalled the same way. People noticed. Trust declined.

In 2023, Fujitsu teamed up with Ethisphere, a firm that helps companies strengthen their ethics and culture. Leadership workshops on the “Fujitsu Way” and ethics training followed in late 2023 and early 2024.

The ITV dramatization aired in January 2024. Employees were horrified. Many changed their LinkedIn profiles. Fujitsu doubled down with “Fujitsu Way” training: “Our shame is your shame.” But for executives? Your shame is not our shame.

When someone raised systemic problems, management bullied him. They avoided the required stress risk assessment. His manager claimed he was making him ill.

After the public inquiry quieted, another executive accused him of being AWOL. When concerns were raised, HR responded: “We’re really sorry. This was a mistake.” A new manager said, “We want you back.” When he asked to address the issues, the reply was: “Can’t you just move on?”, glossing over the past.

Meanwhile, Fujitsu launched Project Holly, a £27 million reputation management program to prepare for fallout.

Beyond Fujitsu, it was the same story. Apologies. Reviews. Talk of compensation. Then everything stalled. Victims kept waiting while those responsible walked away untouched.

That’s accountability theatre. Busy actions but no changes. Blame is pushed down while the top stays safe.

Real accountability is different. It names who is responsible, protects those who speak up, and addresses harm before polishing optics. It does not spread blame or shift risk.

Scripture gives us a model. When King David’s census brought plague upon Israel, he did not diffuse responsibility. He said, “I have sinned greatly… I am the one who has sinned and done wrong. These are but sheep. What have they done?” (2 Samuel 24:17).

David placed himself between judgment and his people, willing to bear the cost personally.

That’s what happens when leaders are humble enough to admit their mistakes and brave enough to take responsibility, even if it costs them their job, power, money, or reputation.

So what does it look like in practice?

Ask:

Act:

Model:

Do you have the humility and courage? If not, it’s just theatre. And people can tell.

(Read the entire UK Post Office Scandal series here.)

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