From Bureaucracy to Breakthrough: Bayer’s DSO Revolution in Year One

Leadership Memo 2025-4 Last year, I wrote a mini-series on Bayer's audacious corporate experiment under CEO Bill Anderson. A year has passed. Let’s see how this bold venture is faring. Let me refresh your memory. Bayer is a US$50 billion…

Elon Musk’s Couch vs. Corporate Comfort: A New Era of Leadership

In 2018, everyone was convinced Tesla would die. BMW: “They'll never mass produce” Mercedes: “Bankruptcy by summer” Wall Street: “Production hell” What happened next shocked every CEO in the world: Elon Musk grabbed his pillow and moved into the factory.…

65 Going on Fabulous: Business Lessons from Barbie’s Enduring Success

Barbie is 65! Over the decades, Mattel’s iconic plastic doll has faced plenty of challenges. Yet last summer, the Barbie movie became one of the season’s biggest blockbusters. So, how does Barbie stay relevant through decades of change? It began…

Bayer’s New Model: Bill Anderson’s Vision and Early Results

Leadership Memo 2024-9 Over the past few months, we've been following Bill Anderson's audacious strategy to revitalize Bayer, the struggling German pharmaceutical giant. At the heart of this corporate experiment lies Dynamic Shared Ownership (DSO), a corporate experiment unlike any…

Beyond Hierarchies: The Challenges and Promise of Bayer’s Decentralization Strategy

Leadership Memo 2024-8 In recent months, I introduced you to the most audacious corporate experiment in recent years: Dynamic Shared Ownership (DSO). DSO is Bill Anderson’s bold strategy to revive Bayer, the struggling German pharmaceutical giant. I’ve explained what DSO…

How Feedback Fuels Cultural Growth: Lessons from Lufthansa Airlines

Imagine a company where feedback is not just an afterthought but a driving force behind cultural evolution. At Lufthansa Airlines, feedback goes beyond assessing performance—it's a cornerstone for shaping culture and fostering continuous improvement. In a recent candid discussion, Jens…

Meet Bill Anderson: The Man Behind Bayer’s Bold Move Towards Agility

Leadership Memo 2024-7 In April, I introduced you to the most audacious corporate experiment in recent years: Dynamic Shared Ownership (DSO). DSO is Bill Anderson’s answer to fighting bureaucracy. It’ll allow his company, the German pharmaceutical goliath Bayer, to get…

Beyond the Hype: Lessons from Nvidia’s Journey to the Top

A sold-out arena, a roaring crowd running from their seats to join the excitement, T-shirt signings—no, this wasn’t another city on Taylor Swift’s global tour. This was Nvidia’s annual conference, and the tech world hasn’t seen anything like it in…

Busting Bureaucracy: Bayer’s Bold Bet on Dynamic Shared Ownership

Leadership Memo 2024-6 In April, I introduced you to the most audacious corporate experiment in recent years: Dynamic Shared Ownership (DSO). DSO is Bill Anderson’s approach to fighting bureaucracy, the sinister force weighing on the company’s strategic options, and allowing…

Want to take a peek at the most audacious corporate experiment?

Leadership Memo 2024-4 Imagine the challenges facing a US$50 billion multi-national company with a 160-year history: share price at a 20-year low (down 50% from a year ago), litigation, high debt, and losing patents on some of their most important…